Privacy Policy – Knut Wall Marking Systems AB

Knut Wall Marking Systems AB is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data in accordance with the EU General Data Protection Regulation (GDPR).

When you shop with us, contact us, or visit our website, you should always feel confident about how we handle your personal data.

Data Controller

Knut Wall Marking Systems AB (company registration number: 556778-0753) is the data controller responsible for the processing of your personal data.

What Personal Data We Collect

We may collect and process the following categories of personal data:

• Name
• Company name
• Company registration number
• Address
• Phone number
• Email address
• Payment and invoicing information
• IP address and information about how you use our website (e.g. via cookies and analytics tools)

How We Use Your Data

We process your personal data for the following purposes:

• Managing orders, deliveries, and payments
• Administering customer relationships and customer service
• Handling complaints, returns, and warranties
• Conducting customer and market analysis
• Improving our website, services, and offerings
• Sending relevant information and marketing (where consent has been given)

Legal Basis for Processing

We process personal data based on the following legal grounds:

• Contract – to fulfill purchases and deliveries
• Legal obligation – for example, accounting requirements
• Legitimate interest – to develop our business and improve customer experience
• Consent – for the use of cookies and marketing communications

Data Retention

We retain your personal data only for as long as necessary to:

• Fulfill our contractual obligations
• Comply with legal requirements
• Handle complaints and warranties

When personal data is no longer needed for the purposes it was collected, or when legal retention periods expire, the data will be deleted or anonymized.

Sharing of Personal Data

We only share your personal data when necessary to operate our business, for example with:

• Transport and logistics partners
• IT and system providers
• Analytics and marketing platforms

In connection with payments, personal data may also be shared with payment service providers.

All such parties process personal data in accordance with applicable data protection laws.

Your Rights

You have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing
• Request restriction of processing
• Receive your personal data in a structured, commonly used, and machine-readable format (data portability)

You also have the right to lodge a complaint with a supervisory authority, such as the Swedish Authority for Privacy Protection (IMY).

Cookies and Consent

We use cookies and similar technologies to ensure functionality, analyze traffic, and tailor marketing.

When you visit our website, you are given the option to choose which types of cookies you allow via our cookie tool.

We use the following categories:

• Necessary cookies – required for the website to function properly
• Preference cookies – store your choices and preferences
• Statistics cookies – used to analyze website usage (e.g. via Google Analytics)
• Marketing cookies – used to display relevant ads and measure campaigns

We use Cookiebot (Usercentrics) to manage consent. You can change or withdraw your consent at any time via the cookie settings on our website.

Contact

If you have any questions regarding our processing of personal data, please feel free to contact us:

📩 info@knutwall.com
📞 +46 8 646 94 01

Changes to This Policy

We may update this Privacy Policy when necessary. The latest version is always available on our website.